Review: Kumho’s New Line of Ecsta Sport Tires Offers Solid Performance and Solid Value
Looking for affordable summer or all-season high-performance rubber? Kumho has a new option for you.Educated drivers of sports cars and performance cars—at least those who care about more than raw straight-line speed—are typically aware of the fact tires are the single most effective way to improve their vehicle’s performance. The rubber between your car and the road goes a long way toward dictating how it handles and of course translates directly to overall grip and traction levels. So, it’s a big deal for cars whose handling is a huge selling point. In other words, before you begin to blow your dollars on upgrades to other mechanical parts in search of more speed, make sure you’re running on a competent tire.
What Is Kumho, and What Is the Ecsta Sport Tire?
You’re almost certainly familiar with big-name tiremakers like Michelin, Pirelli, Goodyear, Bridgestone, and Continental—known within the business as Tier 1 suppliers, due to their offering the “Best” products, in industry-speak. You also might be well aware of smaller South Korean tire company Kumho, founded in 1960, and known for manufacturing product at a more affordable price point.
Keeping with that theme, Kumho—considered a Tier 2 supplier like Firestone (“Better” than Tier 3, which is known as “Good”) based on factors like price—offers a new line of high-performance summer and all-season tires. Replacing the previous Ecsta PA51 family and dubbed Ecsta Sport A/S (all season), Ecsta Sport, and Ecsta Sport S, the company says they provide serious dynamic performance while costing approximately 35-percent less than the big-boy manufacturers, depending on which vehicle, tire size, and version of the Ecstas you’re looking at.
None of this is to say Kumho is a tiny operation—it employs more than 10,000 people in 180 countries around the world, including eight production factories and five research and development centers. Tire Business last year said Kumho was the world’s 11th-largest tiremaker in 2023, and Kumho expects to be named in the top 10 when Tire Business announces its rankings for 2024.
Kumho intends the new Ecsta line to contribute notably to its push toward expanding its market share. Making its case that it deserves to be in the conversation when the topic of performance driving arises, it says it invested a lot of time creating these products: According to the company, most tires are developed over a two-year R&D cycle whereas “it took 5 years” to bring the Ecsta Sport and Sports S to market, and more than three years for the Ecsta Sport A/S.
In other words, it aimed to deliver near or better-than Tier 1 performance without smoking its customers’ pockets as if their wallets were a set of tires being abused on a drop-clutch launch.



