2018 Toyota C-HR Hybrid Euro-Spec First Drive: Toyota's New Sub-RAV4 Crossover
Toyota aims its compact crossover at trend hunters and drivers -- families not so muchOnly late in the day did Toyota decide to bring the C-HR to the U.S. It was conceived just for Europe. But it's just as well the plan changed because this feels like a new chapter from Toyota. Its design and dynamics show a fresh intent, focus, and commitment.
The compact crossover segment is on fire in Europe; it amounts to almost one in six cars sold across the continent. The C-HR's dimensions are similar to the previous-generation RAV4's, but the crossovers that really shift the units in Europe are more carlike, less SUVish than that. Yes, even less SUVish than a RAV4. The first-generation Nissan Rogue (called Qashqai there) really opened the floodgates. Er, but has Toyota's forgotten its own original RAV4?
C-HR project director Hiro Koba has an engaging candor not often seen in Japanese engineers. "There are now so many compact crossovers; Toyota is late," he said. "So we need to be distinctive. Customers for these vehicles want a crossover for style. They mostly travel alone or with one passenger. So I traded rear room and visibility and luggage space for style."
The main burglar of practicality is the heavily tapered rear cabin and sloping tailgate. In that quaint Japlish that gives many cars their nameplates, C-HR stands for Coupe-High Rider. The design execution is honest to that name. Sure, you can't see out of the rear seats on account of the thick pillars. But in that respect if in few others, a Rolls-Royce is no different.
In side view the sheetmetal is bashed with an inclined X formation, and black rockers lift the body sides. At front and rear, angular light clusters stand proud. The tail has aero devices at three heights, although any anti-lift properties they may or may not bestow will be lost on a city car.
It's too common to open the door of a radically designed car and find a drab, workaday cabin. Not here. Unusual colors and textures lift it, and a diamond motif catches the eye in all sorts of unexpected places. Plus the material quality reaches a new level for Toyota. The designers even won a battle for climate-control buttons that pick up the theme rather than cheaping out on off-the-shelf items.
The C-HR's dimensions were going to be smaller still, which probably explains why U.S. sales didn't initially enter the project team's thoughts. It was meant to be on a smaller existing platform. But Koba is a keen driver and didn't rate its dynamics. More evidence of Toyota's new commitment.
So Koba hung in for the Toyota New Global Architecture to be ready. That meant going up in size, probably no bad thing given the package-inefficient styling. And it gave a much lower center of gravity, a more rigid body, and A-arm rear suspension. And a size of car that was suddenly more suitable for U.S. taste.
Broadly, this is a Prius platform, although the C-HR is shorter and wider has slightly different suspension geometry and even race-type ball joints in the rear suspension in search of cornering precision.



