2017 Infiniti Q30 First Drive Review
The Fruit of an Emerging Power CouplePrototypes of drool-worthy GT-R-engine sedans might be high on the list for car buffs, but it doesn't take a shadowy meeting in a parking structure to understand why Infiniti has pivoted to target more common-folk cars with its new Q30: money, honey.
As in dinero, bucks, cold, hard cash. The compact luxury segment is highly lucrative. Go ask the Audi A3 or the Mercedes-Benz CLA. And to further sweeten the deal (and to make the endeavor less risky), Renault-Nissan tied up six years ago with Daimler to form the sort of automotive power couple that likely makes FCA's Sergio Marchionne want to rip off his black crewneck sweater just thinking about it.
With Daimler now in the picture, the Infiniti Q30's gestation could have gone one of two ways. Either nab a chassis from Nissan (Juke or Rogue, maybe), or leverage a Benz. Wisely, Infiniti chose the latter, underpinning it with the chassis, powertrain, and suspension gear from Mercedes-Benz's compact car platform (used for the CLA, GLA, and A-Class). So it's unsurprising that the Q30 has wound up feeling like a proper premium product … something that might have been iffy had Infiniti taken the other route. (This will also be its first compact vehicle developed and sold for the global market, with much of its success depending on how well it's received in Europe, where the brand is relatively unknown.)
Although the Q30 shares its bones with the A-Class, it looks nothing at all like its German counterpart. As the latest example of Infiniti's current design direction, the Q30 is simply a styling knockout. It just doesn't have a bad angle, and to my eyes it looks even better than the Benz. The side profile is perhaps its most eye-catching, swept with sharp creases and sexy curves—especially the C-pillar, which features Infiniti's Crescent Cut treatment. A few social media commenters have discounted the Q30 as a Mazda3 knockoff; they'll take back those words once they see it in person.





