Subaru Viziv Adrenaline Concept Looks Like a Next-Gen Crosstrek

With lots of body cladding

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Subaru debuted the Viziv Adrenaline Concept today at the Geneva motor show.

Like most of Subaru's Viziv concepts, the crossover features radical styling that looks pretty far from production. With extreme body cladding and bold wheels wrapped with all-terrain tires, the concept was built with off-road capability in mind. It also has a unique roof design that reinforces the body structure, Subaru says.

Despite the avant-garde styling, some elements could enter production. We can't help but think the concept may provide clues to the next-gen Crosstrek. There is precedent for Subaru taking inspiration from Viziv concepts. The Viziv-7 previewed the design of the Ascent, including the headlights. We could easily see the headlights and taillights on the Subaru Viziv Adrenaline concept translating over to a production model in some form.

Subaru says the concept showcases a new design philosophy for the brand. "Through the new 'Bolder' design philosophy, Subaru aims to broaden the brand's outlook, define the characteristics of Subaru vehicles more prominently, and create more enjoyment for all passengers," Subaru said in a press release. Could Subaru slowly be moving away from its conservative approach to design? We'll have to wait and see if Subaru follows through and brings some of the ideas presented here to production.

Source: Subaru

When I tell people I write about cars, the most common reply I receive is “Really?” I guess I never strike people as a car type as I drive down the freeway in the right lane going 60 mph in my old SUV. My gripes about driving in city traffic and fast drivers don’t help my case, either. For a time, the only cars I liked were old cars. Not old as in "classic" or "vintage," but as in well-worn. My first appreciation of cars came when I drove a very old Ford pickup. It wasn't perfect: I used a booster seat to reach the gas pedal, and the turn signal once fell off in my hand as I was learning to drive. But the thing I valued most was the memories. It took several years for me to truly become a "car person." Being a long-time writer and an avid reader has helped me develop a healthy curiosity and a desire to know how things work. This has made cars one of the most fascinating points of study for me because they are such intricate machines. I am interested in how cars can reach 200 mph, how they can run on hydrogen, and how they can drive and park on their own. I also enjoy learning how cars can solve problems whether it be in the form of reducing pollution, minimizing traffic, or helping people stay connected on the road. Yes, maybe I’m not a gearhead. Perhaps I’m a car nerd. Either way, I very much enjoy writing about cars and helping people stay in tune with the automotive industry. I wouldn't want to be writing about anything else. And don’t get me wrong: I know how to drool over a hot car. I am fascinated by the Tesla Model S, awed by the Lamborghini Veneno, and am hopelessly obsessed with the Audi R8.

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