Project manager Frank-Steffen Walliser likes to say that if you saw the typical918 Spyderbuyer on the street, you'd have no clue they owned a million-dollar hybrid supercar. I'd say that, if you saw the soft-spoken, curly-haired Walliser sitting at a sidewalk café in Stuttgart, Germany, you'd probably have no idea that he was the creator of thePorsche 918Spyder. Tall, slim, impeccably groomed, with delicate hands, he looks more like a cardiac surgeon than one of the most prominent engineers in theVWGroup empire. That said, if you're going to hand over a million dollars for a state-of-the-art sports car, Frank-Steffen Walliser is the sort of guy you want to have created it.
How did you arrive at the $845,000 base price?
We looked at what the Carrera GT cost [about $450,000]. We looked at standard price development, which is something like 2 percent per year. We added the [cost of the] parts for the hybridization of the car. And then we added something [more]; compared with the Carrera GT, we have 30 percent less volume. The fewer cars you make, the more expensive they are. And we came up with this price. We do the prices only in Euros, U.S. dollars, and Chinese renminbi. We have the cheapest offer, compared with competitors.
How many U.S. Carrera GT owners are you expecting to migrate to the 918 Spyder?
I do not have real data at the moment, but it's approximately 50 percent. Very interestingly, we get a lot of new people who are considering Porsche for the first time because of the technology and the design of the car. These buyers are coming from other brands, or they have just started collecting cars, and the 918 is their first [collector car].
How soon will the 918 Spyder's hybrid powertrain technology trickle down to other Porsches?
You can already buy it. It's in the Panamera e-Hybrid. We already shared components and ideas. For sure, the 918 Spyder is a little more ahead.
How did you tune the powertrain for sound?
Even with everything we know—how big the muffler must be, its volume, the length of the primary tubes, and all these things—when we first started the engine, we couldn't hear anything. It was way too silent. The sound in the beginning was hard, no real sound, just loud. We threw everything away and started, really, from scratch only a year or so ago.


