Motor Trend Top 10 Video Auto Ads Chart

Toyota has regained its swagger with the new Toyota Sienna van, at least when it comes to popular automotive video ads.

The automaker's launch campaign for the redesigned Sienna includes a series of videos called "The Sienna Family," including one humorous music video in which a husband and wife rap about the Toyota. Doesn't sound interesting? Tell that to the people who helped the video accumulate more than five million views this month. That's far more than the second and third place entries on our monthly Top 10 Ads chart, both of which were for the Ford Fiesta.

You may have seen the more popular Fiesta ad, new this month, which compares the subcompact hatchback to a Lamborghini Gallardo. Also new this month is a creative ad for Nissan's European compact SUV, the Qashqai. The crossover dodges paintballs as it nimbly makes its way through town.

No video could make it to the Top 10 chart without being entertaining, so go ahead and view some of the most popular online automotive ads out there by clicking on the links in the chart below.

MORE ON EACH AD FROM Visible Measures

1. Toyota: The Sienna Family rocketed to first place for its third appearance with an astounding and record setting 1,761% growth. Following the series of short, 30-second spots, Toyota and creative team Saatchi & Saatchi launched the "Swagger Wagon" music video which accounted for nearly half of the campaign's views in May. The music video is a format that is proven to work well online as is demonstrated in the Visible Measures 100 Million Views Club of which 57% are music videos (www.visiblemeasures.com/hundred). The campaign was given an additional boost as Toyota ran a paid promotion on YouTube helping to further spread awareness and drive up the view count.

2. Ford: Lining up another campaign for the vehicle's launch, Ford launched The Fiesta Project as the brand is now focused on raising awareness that the Fiesta is now available in the US market. The campaign consists of a number of different assets though it is the video of road tests between the Fiesta and the Lamborghini which have inspired the most interest.

3. Ford: The second of the Fiesta campaigns, The Fiesta Movement, is down 34%. From Ford's perspective, perhaps that's a good thing as audiences have clearly directed more attention to the newer of the vehicle's campaigns. Also of note is the fact that The Fiesta Movement actually out performed VW's The Fun Theory for the first time since last Fall.

4. Volkswagen: The Fun Theory is down by 37% and misses third place by a mere 7K views. This is only the second time in which The Fun Theory has not claimed the first position since the chart's inception. The one other month was when the Super Bowl campaigns surged the Top 10.

5. BMW: The lone motorcycle campaign lost over half its previous month's audience, yet only slips down one position to fifth from fourth place with 237K views.

6. Audi: Ascending to sixth place for its second appearance, the Audi six-part-mini-movie-campaign from Audi experienced an impressive 177% increase in views. The campaign has currently deployed parts one through four of the series starring Justin Timberlake and Dania Ramirez, each part contributing to the campaign's overall growth in May.

7. Kia: Down 10% and just one position, the New Way To Roll campaign from Kia makes its third appearance.

8. Kia: The second on the Kia campaigns this week, Joyride is the only remaining effort from the Super Bowl to maintain a position in the Top 10. Joyride drove 165K views for eighth place.

9. Nissan: Making a second appearance after its debut last month, Nissan' Drift experiences the largest loss in views with an 80% drop. The campaign slides down to ninth place from third.

10. Nissan: For the second of the automaker's efforts, Urban Proof debuts at tenth place with 82K views. Nisssan's description of the video reads, "In this new episode, our hero no longer copes with the city but actively reshapes its favorite battlefield, now mastering its own Urbanproof discipline."