Recently, Jaguar Land Rover announced that it will not be attending the 2016 North American International Auto Show (NAIAS). Now, Mini will bow out of both the 2016 Detroit Auto Show and 2016 Geneva Motor Show, according to a report from The Detroit News.
Last year, Mini showed off the 2015 John Cooper Works Hardtop, and without a new model to display next year, BMW will now expand its exhibit to cover the space Mini would have occupied. The decision to not attend the show lines up with a statement made by the company back in June, where a Mini spokeswoman said, "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase Mini's access to other relevant target groups."
Jaguar Land Rover had the same line of thinking when it decided to pull out of the show. The company will skip Detroit to focus its resources on other global shows, including New York, Los Angeles, Frankfurt, and others. Like Mini, JLR does not have any new models or concepts to display.
Max Muncey, public relations manager for NAIAS, confirmed toThe Detroit Newsthat Mini wouldn't be attending the show. "Given their product cycle, the stars didn't alight for them to participate," he said. "Mini's been a great partner and we'd love to have them back in future years. It just happened this year they don't have that worldwide news to break."
When you ask most people when your love for cars began, they can go all the way back to when they were just a small child and tell you a specific time when that love was ignited. I, on the other hand, can’t really recall a specific moment when it hit me. My channel into cars was through photography. After graduating high school, with a growing passion for photography and cars, I began to really concentrate on my imagery, using up the photography program at my local junior college. This is the point where I can really say that I knew I wanted to shoot for a living. Having easy access to my friends’ cars and also owning a ’05 Suzuki GSX-R 600 and later a ’03 Nissan 350Z--which I still drive to this day--fueled my love for automotive photography. It was the key to my development as a photographer. Being able to take my own car to a desired location and spend as much time as I wanted experimenting with different techniques and setups was invaluable. After feeling very confident in my work and where I could go with it, I enrolled at Brooks Institute of Photography in October of 2009 and continued with my schooling until graduating in December of 2012.
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