Fisker Puts Its All-Electric Ocean SUV on Fire Sale, Slashing Prices By Tens of Thousands
An incredible 39 percent drop in price enrages current owners, but could newfound affordability intrigue potential ones?
Is there any good news coming out of Fisker right now? Well, yes, if you’re a potential customer who’s still interested in the Fisker Ocean electric SUV, despite the bevy of bad news to come out of the company recently. (Reminder: Nissan has pulled out of talks to partner with the automaker, production is on hold, and bankruptcy is a real possibility, and the company’s stock was delisted from the New York Stock Exchange.) Fisker’s dropped the prices of its only model, the Fisker Ocean, significantly and suddenly, per a statement from the company.
0:00 / 0:00
The Ocean has several trims. The base model is the Sport, whose MSRP drops 36 percent (or $14,000) to $27,299, while the Ultra trim drops 34 percent ($18,000) to $37,299. Meanwhile, the Extreme gets the most extreme discount: $24,000, or 39 percent, to $39,799. Automotive News reports that this has made current owners, who paid more than this for their Oceans, upset—understandably so. The new pricing scheme goes into effect on Friday, March 29.Friday, March 29, 2024.
At that point, the Ocean—which we thought was compelling, if slightly underbaked, in a prototype drive—seems to be on paper a decent deal. The dual-motor Extreme offers 468 hp and 514 lb-ft of torque, with an overboost mode that ups power to 564 hp and 543 lb-ft temporarily. It has a 113-kWh battery pack for an estimated 360 miles of range.
Of course, taking advantage of the rather incredible price drops means buying a car from a company whose continuing ability to operate seems doubtful at the moment. Without a major cash infusion or a signed-and-delivered partnership with a major automaker, Fisker is going to run out of funds, and Ocean owners will be stuck with an orphaned vehicle and a lot of questions about how they will be able to maintain (and how the any rump or successor company might support) the vehicle in the future.
Like a lot of the other staffers here, Alex Kierstein took the hard way to get to car writing. Although he always loved cars, he wasn’t sure a career in automotive media could possibly pan out. So, after an undergraduate degree in English at the University of Washington, he headed to law school. To be clear, it sucked. After a lot of false starts, and with little else to lose, he got a job at Turn 10 Studios supporting the Forza 4 and Forza Horizon 1 launches. The friendships made there led to a job at a major automotive publication in Michigan, and after a few years to MotorTrend. He lives in the Seattle area with a small but scruffy fleet of great vehicles, including a V-8 4Runner and a C5 Corvette, and he also dabbles in scruffy vintage watches and film cameras.
Read More