A Plant You've Never Heard of Might Change Racing Tires Forever
Guayule rubber could reshape the supply chain for a fragile resource.If you watched the 2022 Indy Car Music City Grand Prix, you might have noticed—between the multitude of crashes, that is—cars running Firestone tires with green stripes. The green denotes the use of guayule (pronounced why-YOU-lay) rubber in the sidewalls—a type of natural rubber extracted from a scrubby shrub in the Arizona desert. While not as argument-worthy as push-to-pass or as entertaining as Music City's eight collisions, there is an interesting story here—one that could be transformative for both Bridgestone (Firestone's parent company) and American farmers.
Why Alternative Rubber?
Today's tires are made from both natural and synthetic rubber, and it's the former that makes guayule such a big deal. Right now, most natural rubber comes from trees in southeast Asia, where it's subject to all sorts of issues: Political instability, natural predators, disease, farmers switching to less labor-intensive (and therefore cheaper) crops, plus the fact that the rain forests in which the rubber trees grow are shrinking. That's scary prospect for tire companies: Bridgestone alone uses well over a million tons of natural rubber per year, representing about a quarter of its raw-material purchases.
Why not switch entirely to synthetic rubber? First, because synthetic is a petroleum-based product, and second, because it doesn't have the strength of natural rubber, which is critical for high-stress tires for trucks, aircraft and racing cars. As Bill Naiura, Bridgstone's chief engineer for advanced and sustainable materials—the guayule project is his baby—puts it, "Nature is a better chemist than we are."
Meet
What Bridgestone wants is a more stable source of natural rubber, and they're established a research farm in Eloy, Ariz., midway between Phoenix and Tucson, to experiment with guayule as a possible answer. Guayule is a less labor-intensive crop thanhevea brasiliensis(otherwise known as the rubber tree) and, more importantly, it can be farmed much closer to home, specifically in the deserts of Arizona, Texas, and northern Mexico.
Wait, wait—farming in Arizona? Yes, this is a thing, though one that gets more tenuous each year. Ever-intensifying water restrictions in Arizona are making farming more difficult, and that's another advantage in guayule's favor: It uses half as much water as Arizona crops like cotton and alfalfa, and Bridgestone's agricultural engineers are working on ways to grow it with significantly less. Guayule also has a different nutrient profile than other crops, so it's hard to over-farm—it can be grown continuously, or in a field normally used for other crops that would otherwise be lying fallow.
Bridgestone brought us out to their research farm, called Agro Operations, where a small team has spent just shy of a decade experimenting with guayule. Their goal is not only to find the best and most cost-effective way to grow and harvest guayule, but to develop the genetics of the plant to increase the rubber yield. The effort has expanded to include local farmers working under contract, who are pleased to have a low-water cash crop with a ready-made buyer.


