End of the Line: Mitsubishi Halting Production of Eclipse and Endeavor

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Mitsubishi is planning a number of new product introductions as it attempts to reinvent itself as a leaner, greener automaker, but as a result, it's axing a number of its aging product lines. As a result, the company will cease production of the Eclipse coupe, Eclipse Spyder, and Endeavor crossover this August.

All three of these model lines are presently manufactured at the company's U.S. manufacturing base, located in Normal, Illinois. Although Mitsubishi has previously teased the notion of retooling the plant for other new products, the fourth model line built at the facility -- the aging Galant midsize sedan -- will still be produced for the time being, according toAutomotive News.

The Eclipse's demise marks an end to the model's 21-year history. To commemorate that run,Mitsubishi has announced a new four-cylinder Eclipse SE Special Edition model for 2012, that adds special badging, black side mirrors, and darkly finished 18-inch wheels. The car has the same equipment as the loaded, V-6-powered GS Sport models, which means amenities like leather seating surfaces, heated front seats, a rearview camera, HID headlights, a 650-watt sound system, and a sunroof (on coupes only, of course) are also thrown in as standard equipment

As for the Endeavor? No celebratory send-off is planned (or expected) at this point, but seeing as only 4294 examples were sold in 2010, perhaps only a small niche of faithful Endeavor loyalists will be saddened.

Although Mitsubishi is cutting production of both models this summer, the company expects the current supply levels of the Eclipse and Endeavor should keep its dealer network supplied with enough inventory. Seeing as both models are both outdated and essentially invisible to most consumers, the decision to simultaneously drop both isn't exactly surprising, but what say you -- is there still a place in Mitsu's lineup, let alone the world, for the Eclipse and Endeavor? Make your case for either model in the comments section below.

Source: Automotive News (Subscription required), Mitsubishi

I’ve come a long way since I drove sugar packets across restaurant tables as a kid, pretending they were cars. With more than 17 years of experience, I'm passionate about demystifying the new car market for shoppers and enthusiasts. My expertise comes from thoughtfully reviewing countless vehicles across the automotive spectrum. The greatest thrill I get isn’t just from behind the wheel of an exotic car but from a well-executed car that’s affordable, entertaining, and well-made. Since about the time I learned to walk I’ve been fascinated by cars of all shapes and sizes, but it wasn’t until I struggled through a summer high school class at the Pasadena Art Center College of Design that I realized writing was my ticket into the automotive industry. My drive to high school was magical, taking me through a beautiful and winding canyon; I've never lost the excited feeling some 16-year-olds get when they first set out on the road. The automotive industry, singing, and writing have always been my passions, but because no one seeks a writer who sings about the automotive industry, I honed my writing and editing skills at UC Irvine (zot zot!), serving as an editor of the official campus newspaper and writing stories as a literary journalism major. At USC, I developed a much greater appreciation for broadcast journalists and became acquainted with copy editing rules such as why the Oxford comma is so important. Though my beloved 1996 Audi A4 didn’t survive my college years, my career with MotorTrend did. I started at the company in 2007 building articles for motorcycle magazines, soon transitioning to writing news posts for MotorTrend’s budding online department. I spent some valuable time in the copy editing department, as an online news director, and as a senior production editor. Today, MotorTrend keeps me busy as the Buyer's Guide Director. Not everyone has a career centered on one of their passions, and I remind myself all the time how lucky I am.

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