1971 Chrevolet Vega - Right Idea, Wrong Car
The Cosworth Vega was a fine automobile that was doomed from the start.
The Cosworth Vega is probably the most interesting story out of Chevrolet in the mid-'70s. Performance was at its nadir. The Camaro Z28 was axed for '75, the Corvette was using a chassis that dated to the fall of 1962 and Zora Arkus-Duntov's dream of a mid-engine replacement was about to be shot down permanently. Midsize muscle? Dead.
After the OPEC Oil Embargo of '73, performance as we knew it had changed foreverùor so we thought. The country was brought to its knees when OPEC shut off the supply of crude. The future of high-performance automobiles (or what was left of it) was going to be tape stripes and small-displacement sewing machines under the hood.
General Motors itself was in a panic, trying to stay on top of an ever-more-competitive marketplace while at the same time rushing to meet an onslaught of government regulations for vehicle emissions, safety and (later) fuel economy. Naturally, since these mandates came from government bureaucrats, they often ran counter to logic, engineering and each other.
Chevy had high hopes for the new subcompact Vega when it was introduced for the 1971 model year. Many of its styling cues mimicked the second-gen Camaro (inside and out), and it was economical, handsome in a sporty way and a very good handlerùespecially if you ordered it with the GT package. It was also priced right.
John Zachary DeLorean is credited with the idea of the Cosworth Vega. It was his attempt to duplicate the magic performed when he was an engineer at Pontiac and they stuffed a 389 into a Tempest and created the GTO. It was a bold idea -- a new kind of performance for a new era. Think about it: Stick a dual-overhead-cam 2.0-liter engine with electronic fuel injection and a high-flow exhaust header engineered by an English company known for its success in international racing circles into a small vehicle. It was a heck of a walk out on a limb, especially for the time it was introduced. Alas, it wasn't enough make the Cosworth Vega the second coming of the GTO.
For one thing, the price was astronomical -- the base was only a few hundred bucks short of a new Corvette and with options like on our feature car you were staring down the barrel of a $6,700 window sticker. This alone pretty much ensured the car would not sell in large quantities. (Chevy even ran a print ad in Motor Trend that poked fun of itself: "Cosworth, One Vega for the Price of Two.")