Introducing Daily Fix: Direct-Injected Car Entertainment for Motor Trend OnDemand
Carlos Lago is Back at Motor Trend
I left this magazine a year ago. While walking down the hall for what I thought would be the last time, I felt proud of our massive accomplishments. This was a year when, with or without manufacturer cooperation, we'd managed to test the Ferrari LaFerrari, McLaren P1, and Porsche 918.
I also felt constrained. Spending thousands of words and filming multiple shows on each still didn't feel like enough.
In my spare time, I was making lengthy YouTube videos to talk about the things that didn't fit in the magazine articles or shows. I wanted to give a peek behind the curtain of testing, show the color and the nuance. The format imposed no expectations on production value or length, and its informal nature felt immensely freeing.
The depth of content resulting from that freedom is addicting. I've spent nights watching hours of people playing videogames, dialogue-free videos of a man fashioning primitive tools and weapons from stuff in the forest, lectures on the universe or new concepts in science, and compilations of cats falling off things. Like a rapidly growing number of people, I'm spending more time watching things like these than traditional-format TV shows. It doesn't matter if it's created by a 50-person production team with a million dollar budget or a guy with a GoPro in the forest. We still watch.

If you already subscribe to Motor Trend OnDemand, then you've been enjoying the early access to our original shows and hours upon hours of motorsports coverage. You also probably want more, but therein lies the rub: The production work and logistics required to make an episode of "Roadkill" limit how many we can make in a month. Those guys need to breathe hydrocarbon-free air every once in a while. And see their families, too.
The solution? Take the freewheeling approach and apply it to car entertainment. In addition to a new episode of our original programming, you could also have a video of the hosts giving an in-depth walk-around of the car they've built. Or bought. Or one that's just shown up to the office.
