Hankook’s iON Tires Have Your EV Covered
With many EVs on the road, it’s important to choose a tire that’s designed to help maximize range and deliver a quiet ride.
As in previous years, Hankook had a big presence at the 2024 SEMA Show. There, the world-class tire brand highlighted its broad lineup of tires and offered fans a dose of adrenaline thanks to a racing simulator that gave enthusiasts a taste of its Formula E tire, which forms the basis of its iON tire family designed specifically for use with EVs.
Every day, more people are making the switch to electric vehicles, and the momentum is undeniable. Last year, EVs surpassed a significant milestone, claiming more than 7 percent of the U.S. market share, with 2024 set to see that number continue to climb. As the popularity of electric vehicles grows, so does the importance of choosing the right tires for them, given that EVs differ from traditional gas-powered cars in several ways, with tire wear being one of them. That's where Hankook steps in, with its iON family of EV-specific tires designed to meet the needs of all types of electric vehicles. Whether you're driving a sleek sedan, a people-moving SUV, or a high-performance sports car, the iON tire range has you covered, offering tailored solutions for every segment of the EV market.
Anyone who’s ever driven an electric vehicle knows just how distinct they are from traditional internal combustion cars. EVs carry extra weight from their batteries, offering a more substantial feel on the road. They're remarkably quiet, thanks to the absence of a noisy engine, creating a more serene driving experience. And when it comes to performance, they’re often quicker, delivering instant torque to the wheels for rapid, almost seamless acceleration. Given how crucial tires are to a vehicle’s overall performance, it’s essential to choose tires that cater to these unique characteristics. The right tire isn’t just about fit—it must also address the specific demands of EVs, from handling their added weight to supporting their instant power delivery to ensuring a smooth, quiet ride.
Hankook has been a powerhouse in the tire industry since 1941, earning a reputation for innovation and quality. As one of the world’s leading tire manufacturers, the company has turned its expertise to meeting the unique demands of electric vehicles. When developing the iON tire, Hankook focused on key areas that matter most for EV drivers—longer tread life, reduced road noise, extended battery range, and enhanced driving stability. The result? The iON tires outperform conventional options in every category, offering superior performance that aligns with the specific needs of electric vehicles, ensuring a smoother, more efficient ride on every journey.
