Tires of the Future: What Will EVs and AVs Roll On?
The ol’ tire is getting some surprising upgrades to keep up with the latest automotive technology.
The humble pneumatic tire dates back to the 19th century, first deployed (albeit on a bicycle) in 1888 by a gentleman named John Boyd Dunlop.
Yes, that Dunlop.
Believe it or not, 135 years later scientists are still mastering the black magic of tire dynamics, resulting in new shapes, treads, compounds, and constructions. Many of the amazing lap records set at places like Germany's famed Nürburgring have more to do with modern tire advancements than anything else, but most manufacturers these days are focused more on tire efficiency than outright performance.
While the latest generation of EVs look and drive much like their internal combustion predecessors, their heavy weight and remarkable torque put special demands on tires. Meanwhile, EV owners want rubber that offers not only good grip and overall dynamics but also low noise and excellent range.
Looking even farther down the road, future autonomous cars have their own needs, including more advanced sensors and feedback mechanisms to report real-time road conditions to drivers that only exist on a computer chip.
Let's dig into how some of the biggest tire manufacturers in the world are addressing the needs of modern electric cars while also preparing for our autonomous future.

Tire Specialization and Design
The number of cars on American roads has risen significantly over the past 20 years, from roughly 225 million to 278 million today, and the specialization in their tires has expanded at an even greater rate.
"SKU proliferation in the tire industry has exploded," Steve Bourassa told us. He's director of products at Nokian Tyres North America. "Rough estimate here: 20 years ago, we were probably looking at 160, 175 sizes that made up the market. Now we're over 600 sizes total that consumers can potentially choose from to put on their vehicle."
That's just sizes, ignoring all the variety of manufacturers and individual model tires within, different compounds, constructions, and tread patterns, including specialty tires like Nokian's new Hakkapeliitta 10 EV, a variation on the company's studded snow tire designed for EV use.

This specialization demands new, faster, more efficient methods of design. Bourassa said that Nokian engineers are increasingly relying on virtual modeling, using aspects of artificial intelligence and machine learning: "If the models are working the way that they should ... all of a sudden tire manufacturers can reduce our overall costs in real-world testing and do a whole lot of that early modeling in advance." Bourassa said that this could lead to "some potentially crazy experimentation and developing new types of tires and new technologies in future developments."







