Design Analysis: The 1965 “Pontiac” Vivant
Herb Adams's dream car from the 1960s is way more than it seems.On the Pebble Beach Concours field two years ago, I was startled by a General Motors dream car from the '60s I could not recall ever seeing or reading about in magazines. Build quality was definitely up to the exceptional standards of GM Styling Section shops as I knew them when I worked there, but the styling was puzzling. Less "decorated" than usual for GM, it incorporated a typical '60s wedge profile, yet there was a clear reference to the fins on Franco Scaglione's three early-'50s BAT (Bertone Aerodynamica Technica) concept cars, toned down.
Long after the Concours, I learned that the obviously Pontiac-themed Vivant wasn't a GM project at all, but the private effort of one man. A supremely capable man but still only a single inspired and passionate individual who financed the whole project from his own earnings, not a corporate budget, and who did most of the work himself. That the man—Herb Adams—was a Pontiac engineer when that now-gone GM division was run by performance-oriented John DeLorean, is credited with developing Pontiac's GTO, and is often cited as "The Father of the Firebird" explains both the marque reference and whence came his engineering competence.
Whatever its origins, the styling theme is executed with true elegance, and if there are a couple of details that jar the eye, the overall design is simply superb, a slim dart intended to slip through the air with minimum resistance and maximum side-wind stability. Its complete lack of weather protection, bumpers, side rearview mirrors, and door handles is typical of dream/idea/show/concept one-offs, but that doesn't affect the Vivant's utility. Adams drove it regularly for a dozen years, so it was street legal despite the lack of provision for those items or license plates. Michigan was always easier on automobile regulation than most states, not even requiring any rearview mirrors until January 1, 1955.
Talking about his Arnolt Bristol and BAT designs, Scaglione told me he was trying to express "the sheetness of sheetmetal." I believe Adams did that even better here. He admits to being inspired by the Italian maestro when he hand-carved his initial model, as I was when those cars appeared in the '50s. But there's little that's Italian in the final design. The Vivant looks as American as it is in fact, in particular its non-circular wheel openings, a visual characteristic a tiny car could not carry off. Somehow the small Vivant looks like a bigger car, another national preference that makes sense. Making an individual car like this is still possible but vastly more difficult than it was for Adams 50-some years ago. There are too many new requirements, too many expensive elements to add, too many naysayers in positions of petty power eager to obstruct individual initiatives. This level of passion is more often diverted to hot rods that purport to be older cars, for which there was a degree of freedom we no longer have.




