The average person is perfectly happy driving a car exactly how it rolled off the assembly line. Cars have improved exponentially over the last couple of decades, so it's hard to fault that thinking. The more products we test here at ec, the more we see how difficult it is to outdo the factory in terms of achieving a mix of driveability and performance on enthusiast-focused models. Considering the challenge itself and the number of high-quality aftermarket manufacturers out there, it might be surprising that BWM has decided to take it on. It certainly won't be an easy choice for enthusiasts to decide whether they should leave a car stock, opt for tuning parts from a third party, or use components straight out of Bavaria. A fact that might sway your decision is M Performance parts can be installed at the port, meaning they are covered by a standard warranty and the cost is added to the sticker price of the car. That last part means those coilovers may only cost you a couple more bucks a month on your lease payment. They can also be purchased like any other BMW part, either from your parts department or even online.
Recently, I tested a number of BMWs equipped with various products from its M Performance line at Circuit of The Americas in Austin, Texas. Everything from completely stock M2/3/4s were lined up alongside M Performance-tuned versions for real back-to-back comparisons around one of the best racetracks in the world. Besides the M Cars, a single tuned 340i was also on hand and nearly flew under the radar amongst the bigger horsepower cars in pit lane.
To start with, BMW is offering all sorts of exterior add-ons: stripe kits running the gamut from "23-year-old trust-fund college kid racer" all the way to 340s "I'm president of the Vin Diesel artistic appreciation society." I love the Motorsports colors, but I can't see driving something like this every day—as a grown-up. At the other end of the aesthetic spectrum, we have aero add-ons BMW is hesitant to call performance modifications. The carbon-fiber wing you see on the back of the M3 is a beautifully made piece; it doesn't, however, have a very aggressive angle of attack and it doesn't appear to be high enough up in the airflow to be all that effective. There are splitters offered for most models, as well as carbon-fiber add-ons to front valences. BMW won't give any numbers, but the company will say front and rear modifications should be done together to maintain aero balance; that gives an indication that they must have some effect—right?

























